Shopping Ads

Shopping Ads

Shopping Ads are used to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. Shopping Ads show users a photo of your product, plus a title, price, store name, and more.

In addition, these ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads. You can manage your Shopping ads in AdWords using Shopping campaigns. Comparatively, it is a simple and flexible way to organize and promote your Google Merchant Centre product inventory within AdWords.

Where do Shopping ads appear ?

Your Shopping ads can appear at the same time as text ads because we want to give shoppers access to the full variety of products that match their search. This means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale.

Here's where you might see your Shopping ads on the web

  1.  Google Shopping (in select countries)

  2.  Google Search Partner websites, including YouTube and Image Search in some countries

  3.  Google Search, next to search results and separate from text ads

Benefits of Shopping Ads

More traffic
Many businesses experience significantly higher clickthrough rates(CTR) with Shopping ads compared to text Ads shown in the same location for shopping-related searches.
Better qualified leads
As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site
Easy retail-centric campaign management
Browse your product inventory directly in AdWords and create product groups for the items you want to bid on.
Broader presence
More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and text ads can also appear at the same time. This means your reach with shoppers for a single search could double.
Powerful reporting and competitive data
See how your products are performing at any level of granularity you want. Identify growth opportunities with impression share data and the Bid Simulator tool.