Google Adwords

The way it works is simple:

  • People use keywords (or search terms) to search for specific products and services
  • If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
  • When people click on your ad, they’ll go to your website to learn more or buy

PPC Marketing(Google Adwords)


The advanced technology introduces AdWords keywords that are used to determine the cost of your advertising.  Each keyword you choose will have a cost per click (CPC) bid amount. AdWords advances you to create online ads that reach people exactly to the products and services that you offer.

Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly. The Google AdWords is a package of new features that help advertisers to improve performance.

 Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.  AdWords benefits creating and changing your ad campaign at any time, including your ad text, settings, and budget.

Google AdWords has a feature that reduces the difficulty of managing ad campaigns by automatically managing keywords and ad placement. Each time an AdWords ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.

AdWords Express supports small businesses that do not have a website by allowing them to direct customers to Google page. When a user searches, the AdWords system finds all ads whose keywords match that search. 

The Google AdWords is rolling out in a fast and easy way to test changes across your text ads at scale. When it comes to advertising, bigger is always better. This is where ad extensions come in. Ad extensions expand your existing ads by offering the reader more ways to interact with your company.

Additionally, using extensions can increase the click-through rate of your ads and even your conversion rate. A Google AdWords ad extension is a piece of additional content that expands your ads with additional information.

Text/Search Ads
To effectively reach potential customers, search ads present the list of ads when a user searches something on Google
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Gmail Ads
On clicking on the Gmail ad, it expands to an email-sized space meeting a variety of advertising goals.
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App Promotion Ads
This type of ads empowers an easy way to promote your app to users across Search, Play, Display, and YouTube.
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Display Ads
Display ads are the visual banner ads you see while reading a post on advertising-supported sites.
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Video Ads
To enable the users to run video ads on YouTube and other Google Display Networks, Video Ads are used.
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Shopping Ads
Shopping ads introduce a feature to Showcase Shopping ads, which analyses several related products.
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PPC Management Provided
Social Advertising Projects
Successful PPC Remarketings
Successful PPC Remarketings

Benefits of Google AdWords

Cost Effective
You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. This means You’ll be able to see an increase in traffic without increasing your costs.
Remarketing involves showing paid ads to users based on their past web activity on your site. The best way to ensure that the ads are targeted correctly is to build a remarketing list on Google AdWords.
Increases awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to aware the people about your brand.
Highly Targeted
Google AdWords targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign.
A lot more things are available to explore when you link your Google AdWords account with your Google Analytics account.
With Google AdWords, every single aspect of your marketing campaign is measurable. It’s an easy way to measure your return on investment (ROI).
High Speed Search Engine
Google AdWords have marketing strategies to generate more traffic and leads.
Increases awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to aware the people about your brand.