Bulk SMS, also known as bulk messaging or bulk text messaging which are delivered to various mobile phone terminals. The Bulk SMS is used by media companies, enterprises, banks (for marketing and fraud control)and consumer brands. It can be commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.Bulk messaging enables the delivery of SMS messages to large numbers of mobile phones that are located all around the world. Moreover, it can be used for a variety of purposes including entertainment, enterprise, and mobile marketing.
TRANSACTIONAL ROUTE BULK SMS:
If anybody is subscribed to senders for reception of information that such informative, communicative SMS are also sent through this route.
PROMOTIONAL ROUTE BULK SMS:
In promotional route bulk SMS, users don’t need to register at sender end.These SMS are sent with numerical sender id which is system generated.
INTERNATIONAL BULK SMS:
Here, the sender can send SMS globally. It provides an international platform for communication through SMS for those whose business is spread across the world.
The objective of promotional SMS is to promote your product or service.
It thus may include a category of any sales & marketing messages.
In order to pass the information necessary to the customer for using your product or service, the transaction messages are used.
Transactional Messages can be delivered to DND users as well.
Sometimes promotional messages can be sent via the Transactional route, without worrying about its consequences.